According to @AveryChing, ads account for more than 95% of Meta’s revenue, underscoring how ad-tech changes could materially affect the company’s business mix (source: @AveryChing on X, Dec 4, 2025). He asserts that blockchain-based verifiable infrastructure can add trust and transparency to digital advertising, positioning on-chain verification as a core AdTech upgrade path (source: @AveryChing on X, Dec 4, 2025). He also notes that JioAds participated at IBW 2025 to discuss how verifiable infrastructure can strengthen the future of AdTech, linking enterprise advertising with blockchain adoption themes relevant to market participants (source: @AveryChing on X, Dec 4, 2025).